United Soybean Board

Media Campaigns | Social Media

For more than a year I worked as lead copywriter on a variety of projects for USB spanning social media, media campaigns, influencer marketing and events. I also wrote for projects with USB state partners spanning print, radio and TV. The primary audiences for USB are U.S. soybean farmers and industry stakeholders.

The following media campaigns focused on driving awareness with specific goals of increased web traffic and high oleic soybean contract signatures. I handled each piece from concepting to script writing to VO. The below collection also includes social content I created for the launch of the USB Instagram account during the 2023 Commodity Classic event.